Drive Brand Connections

European Activation Agencies -EAA-  is a network of 9 agencies, each with long-standing experience, currently covering 20 European countries. We are specialised in the design and execution of sampling campaigns, shopper demonstrations, merchandising and many other forms of promotional marketing services.

European Activation Agencies deliver a full-service solution from conception to implementation to detailed reporting. So not only the promotional staff but all elements for successful activation campaigns can be put in our hands. With over 450 million inhabitants in Spain, Portugal, Germany, Austria, the Netherlands, Belgium, Luxembourg, France, Italy, Ireland, Romania, Bulgaria, Moldova, Serbia, Switzerland, the United Kingdom, Norway, Denmark, Finland, and Sweden we can reach more than 80 % of Central and South European consumers for our customers.

Our Agencies - Your Network in Europe

MONSTERSCORE

BENELUX

Monsterscore Shopper Activation is a field marketing agency with more than 15 years’ experience, specialized in instore-promotions, sampling, roadshows, merchandising and hostess services. Providing full service from concept to execution: so not only the promotional staffing, but all the services and materials needed (from a promo-truck to an online advertising-tool supporting the promotion). Monsterscore operates its own top-notch fieldworkers, promoters, demonstrators, merchandisers and hostesses throughout the Netherlands.

HIGHJAM

GREAT BRITAIN & IRELAND

HIGHJAM is a leading Experiential and Promotional Marketing agency with over 10 years’ experience specialising in Product Sampling, Pop Ups, Promotional Staff, Events and Shopper Experiences. We are highly skilled at creating engaging and effective campaigns for both established brands and trailblazing start-ups across the UK and Ireland.
We understand that each client and consumer is different, so every experience we create is unique to generate maximum reach both online and offline.

FIELDSTAR

ROMANIA, BULGARIA, MOLDOVA & SERBIA 

As a marketing activation agency, Fieldstar is specialised in realising activations with maximum impact and measurable added value.

Fieldstar has skilled teams in strategy and design, project management and field operations. These crews are passionate about connecting brands with the right audience through powerful brand experiences that are tailored to retailers and out-of-home touchpoints and are proven to be powerful.

A10 GROUP
SPAIN & PORTUGAL

A10 is one of the leading staffing agencies in the Iberian market (Spain and Portugal) with a consolidated position in the fields of advertising and events. The large experience (since 2001) allows A10 Azafatas to offer a high quality service at all levels (personnel, logistics, production, installation).
A10 Azafatas has the mandatory certifications of all major retail chains for promotional activities in Spain. These include: El Corte Inglés, Hipercor, Carrefour, Alcampo, Media Markt, Dufry Eroski and FNAC.
Using the latest technology, A10 Azafatas guarantees to optimise its performance with each campaign.

ST-PROMOTIONS
GERMANY & AUSTRIA

Shopper marketing gives you the opportunity for direct communication with a high level of consumer acceptance. High quality brand relationships are built up with those shopper marketing campaigns developed here.
The focus is on the success of the respective partner: the goal is to create measurable added value. More than 30 years of experience and the expertise of the whole team of this promotional agency in the German-speaking region are what clients can rely on: Bringing your product directly to the customer is what ST-PROMOTIONS understands in Germany as well as in Austria.

JÏZ Marketing Group
FRANCE

JÏZ Marketing Group is a collective agency founded by committed entrepreneurs who are experts in marketing and branding.
In a time where impact must be at the center of every strategy, JÏZ Marketing Group has made it its mission to promote their clients’ brands in an efficient and, at the same time, more sustainable way. The collective agency currently comprises 5 agencies:
L’UZYNE – Brand activation,
DIGITAL PLAYAS – Digital creative agency,
FIELD & PEOPLE – Promotion agency,
RADAR SPORTS – Sports marketing,
and ATELIER MANDARINE – Equipment & vehicles for events.

PROMOKANT

SWITZERLAND

 
PROMOKANT is a leading Swiss field marketing agency specializing in personal-supported advertising. With a dedicated pool of promoters, the agency offers professional services in sampling, sales promotion, merchandising, and hostess placements. As an owner-managed company with 20 years of experience, PROMOKANT relies on an agile and virtual agency model to scale project teams flexibly, focusing on essential marketing strategies that drive results.

Up strategy to action

ITALY

UP! Strategy to Action unifies agencies with years of shared expertise in activation marketing and BTL communication. With offices in Milan, Rome, and Turin, UP! combines regional knowledge with a strong strategic and creative approach. Whether through events, communication, consumer engagement, or in-store activities, the agency merges strategy with digital technologies and storytelling to create brand identification. The goal is to generate a measurable impact on sales and brand perception—turning strategy into action.

RIDER

SCANDINAVIA

Rider Eventmarketing AB is an experiential marketing agency based in Stockholm. Since 2001, Rider has been helping brands transform, strengthen, and enhance their market position through immersive brand experiences. The agency offers expertise in brand activation, shopper strategy, sponsorship, and event marketing, always focusing on delivering measurable results. Additionally, Rider is a leading event agency in Åre, providing tailored activities, conferences, and strategic brand communication in the Swedish mountains.