The Italian market, like other European markets, was and is affected first by the pandemic and then by the war in Ukraine and the resulting changes.
However, the Italian economy is performing better than expected in the Eurozone. From January to March 2023, GDP actually rose by 1.8 per cent despite the numerous crises. This was particularly due to the fact that people spent more money on consumer goods. The Italian economy is benefiting greatly from this development and is positioning itself at the top of Europe in terms of growth. Another reason for the economic success can certainly be seen in the increasing desire to travel, from which Italy benefits as a tourist destination.
UP! strategy to action itself has also noticed an increasing demand for its services at the point of sale.
As one of the leading POS marketing agencies in Italy, UP! strategy to action is a proven expert in shopper marketing.
UP! connects brands with consumers through sustainable concepts that lead to closer ties. The agency’s strength lies, among other things, in its in-depth knowledge of the country and its ability to work strategically and creatively.
Whether it is events, customer addresses or consumer loyalty, UP! assembles a competent team for each project that is characterised by originality and a high degree of innovation. In this way, the new digital possibilities are combined with classic communication. The aim is always to increase consumer identification with the brand and to achieve a positive and lasting impact on sales and the image of the products/services offered – in other words, Strategy to Action!
If you have any questions about shopper marketing activities in Italy, the members of the International Shopper Marketing Group will be happy to advise you.