The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam) Romania (Marian Dimutrescu and Marius Tutunaru – Fieldstar), France (Cyril Gutton – MGS Sales & Marketing), Germany (Birgit Sander and Reinhard Sander – ST-PROMOTIONS), the Netherlands (Arnaud Snippe – Monsterscore) and Spain (Alejandro Mateos – A10 Azafatas) took place this year in Madrid.
The two-day meeting is an opportunity for all agencies to transfer knowledge and expertise, discuss individual agency activities as well as the progress of various group initiatives and ongoing cooperation between all participating field marketing agencies for continued improvement in the group.
ISMG members have been meeting in this format since 2017: all participants use this exchange of experience to offer their clients the opportunity to implement international campaigns with a high standard of quality that is tailored to the clients for all participating countries
In September 2022, group members will meet again in Paris. There, shopper marketing activations carried out up until then will be examined in order to explore possibilities for collaboration within the group through joint international campaign opportunities.