A Shopper Marketing Group Bringing Brands and Consumers Together

The International Shopper Marketing Group -ISMG-  is a network of agencies, each with long-standing experience, currently covering 16 European countries. We are specialised in the design and execution of sampling campaigns, shopper demonstrations, merchandising and many other forms of promotional marketing services.

The International Shopper Marketing Group delivers a full-service solution from conception to implementation to detailed reporting. So not only the promotional staff but all elements for successful promotional campaigns can be put in our hands. With over 420 million inhabitants in Spain, Portugal, Germany, Austria, the Netherlands, Belgium, Luxembourg, France, Italy, Ireland, Romania, Bulgaria, Moldova, Serbia, Switzerland and the UK, we can reach more than 80 % of Central and South European consumers for our customers.

Our Agencies - Your Network in Europe




Monsterscore Shopper Activation is a field marketing agency with more than 15 years’ experience, specialized in instore-promotions, sampling, roadshows, merchandising and hostess services. Providing full service from concept to execution: so not only the promotional staffing, but all the services and materials needed (from a promo-truck to an online advertising-tool supporting the promotion). Monsterscore operates its own top-notch fieldworkers, promoters, demonstrators, merchandisers and hostesses throughout the Netherlands.




HIGHJAM is a leading Experiential and Promotional Marketing agency with over 10 years’ experience specialising in Product Sampling, Pop Ups, Promotional Staff, Events and Shopper Experiences. We are highly skilled at creating engaging and effective campaigns for both established brands and trailblazing start-ups across the UK and Ireland.
We understand that each client and consumer is different, so every experience we create is unique to generate maximum reach both online and offline.




As a marketing activation agency, Fieldstar is specialised in realising activations with maximum impact and measurable added value.

Fieldstar has skilled teams in strategy and design, project management and field operations. These crews are passionate about connecting brands with the right audience through powerful brand experiences that are tailored to retailers and out-of-home touchpoints and are proven to be powerful.



A10 is one of the leading staffing agencies in the Iberian market (Spain and Portugal) with a consolidated position in the fields of advertising and events. The large experience (since 2001) allows A10 Azafatas to offer a high quality service at all levels (personnel, logistics, production, installation).
A10 Azafatas has the mandatory certifications of all major retail chains for promotional activities in Spain. These include: El Corte Inglés, Hipercor, Carrefour, Alcampo, Media Markt, Dufry Eroski and FNAC.
Using the latest technology, A10 Azafatas guarantees to optimise its performance with each campaign.



Shopper marketing gives you the opportunity for direct communication with a high level of consumer acceptance. High quality brand relationships are built up with those shopper marketing campaigns developed here.
The focus is on the success of the respective partner: the goal is to create measurable added value. More than 30 years of experience and the expertise of the whole team of this promotional agency in the German-speaking region are what clients can rely on: Bringing your product directly to the customer is what ST-PROMOTIONS understands in Germany as well as in Austria.


MGS Sales & Marketing

MGS Sales & Marketing is one of the leading service providers for external sales forces and sales activation in France for over 35 years. As an independent partner, MGS Sales & Marketing offers all types of promotional and merchandising services.
MGS Sales & Marketing’s clients benefit from the support of its business intelligence department, which allows real-time management and reporting, guaranteeing the high quality and efficiency of its campaigns.
MGS Sales & Marketing can rely on a pool of more than 10,000 specialists who have the necessary know-how and skills to handle the required tasks successfully on site.






PROMOKANT is a leading field marketing agency in Switzerland, specializing in personal-supported advertising. With its own pool of promoters, PROMOKANT offers professional services for samplings, sales promotions, merchandising, and hostess jobs. As an owner-managed agency with 20 years of experience, PROMOKANT focuses on the essentials and uses an agile and virtual agency model to flexibly scale project teams as needed.

Up strategy to action


Up! Strategy to Action: a brand that unifies different agencies with years of common experience in Activation Marketing and BTL Communication. The strengths of the agency, which has offices in Milan, Rome and Turin, lie in its in-depth knowledge of the region and its strong strategic and creative approach.
No matter if it is about events, communication, consumer engagement or in-store activities: UP! brings together strategy with new digital technologies using the traditional language of ‘storytelling’ to help consumers identify with the brand.
By creating a positive and measurable impact on sales and the image of the products/services offered: This is strategy in action!