UP! gives an insight into the Italian market

The Italian market, like other European markets, was and is affected first by the pandemic and then by the war in Ukraine and the resulting changes. However, the Italian economy is performing better than expected in the Eurozone. From January to March 2023, GDP actually rose by 1.8 per cent despite the numerous crises. This ….. read more

Increasing brand awareness by using shopper marketing

  Do you work in retail? If so, you have probably noticed that the term “shopper marketing” is being used more and more lately. But do you know exactly what is meant by it and, above all, what purpose it serves? The term shopper marketing covers various approaches that aim to bring a product closer ….. read more

PROMOKANT from Zurich joins the International Shopper Marketing Group

We are happy to welcome Swiss agency PROMOKANT as the newest member of our international shopper marketing network. PROMOKANT market products simultaneously in both analogue and digital formats, this innovative way of working brings a fresh proposition to the group as we develop the future of shopper marketing in the ever changing retail landscape. PROMOKANT ….. read more

Romanian Agency FieldStar: Strong & Successful even in times of crisis

According to recent research, despite increased inflation, people are yet to make any changes in spending habits. Holidays, moving house or purchasing a new car are still of interest to shoppers. This is the reason why a fast regeneration of the economy post pandemic was noticed across Europe, especially in developed countries such as the ….. read more

Spain and Shopper Marketing in 2022

As one of the first Spanish companies in the field of POS marketing, the A10 Group are experts in the shopper marketing sector and work closely with their customers to be able to swiftly respond to any changing needs and requirements. The Spanish market, like other European markets, has been and continues to be buffeted ….. read more

ISMG Bi-Annual Meeting of Country Representatives. Spring 2022

The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam) Romania (Marian Dimutrescu and Marius Tutunaru – Fieldstar), France (Cyril Gutton – MGS Sales & Marketing), Germany (Birgit Sander and Reinhard Sander – ST-PROMOTIONS), the Netherlands (Arnaud Snippe – Monsterscore) and Spain (Alejandro Mateos – ….. read more

ST-PROMOTIONS your Field Marketing Partner in German speaking countries

In a challenging environment, marked by restrictions due to long-term measures to contain the spread of the coronavirus and, more recently, by uncertainty related to the war in Ukraine, ST-PROMOTIONS has managed to maintain and even strengthen its position in the German market. The promotional agency, which is active in the entire German-speaking region, owes ….. read more

The hybrid shopper – a challenge for shopper marketing agencies

While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as effectively as possible across all of their consumer touchpoint channels. After all, hybrid shoppers act according to their individual life situations, sometimes as online shoppers and then again as offline shoppers who seek direct contact. ….. read more