In times of crisis the survival of your brand can be dependent on the decisions you make. In unstable times the effects of market inequalities can become even more significant, as most of the world is currently experiencing with the state of emergency brought by Covid-19.
In response to tough infection-control measures many companies have been forced to change their working practises to minimize the damage caused by the pandemic.
That’s why intelligent marketing has never been more important to maintain the brand’s position in the midst of this recession.
Many experts talk about the opportunities that crises offer but to take advantage of these opportunities it is essential to keep a close eye on the market and respond to changes. Shopper marketing can play a key role in this process. With a well-planned strategy, brands can positively navigate through this crisis.
Understanding the customer and their shopping habits is now more important than ever in order to be successful in the market. With a well-planned shopper marketing strategy, brands can get a deeper knowledge of their customers’ spending habits, both varying and consistent.
An essential component of the shopper marketing strategy is to integrate data collection into the approach. However, this has to be done with care. It may not be forgotten that all robust shopper marketing activities must be appealing to the audience and generate engagement with new consumers.
We know that, at this time more than ever, it is important to communicate sensitively to consumers. Shopper marketing can be an excellent instrument to grow trust, strengthen brand-consumer relationships and to secure brand position for the long term.
Companies that include agencies and Shopper Marketing specialists as part of their marketing team are in a stronger position. With experts as part of their decision-making process, they will be better prepared to make clearer decisions.
It is never too late to think about strategies and put them into practice. In fact, it’s essential for companies to adapt their approach to stay relevant and competitive in their marketplace.
Contact us. We’d be happy to work together.