An approach for a positive outlook
In the professional world, as in private life, we can consider ourselves fortunate that in the second wave of the Corona pandemic across Europe we can reduce personal contact with the help of the digital world to avoid being completely cut off from both a social and professional life.
But in which world will we live after the pandemic? And in which world do we want to live?
The answer to these questions is currently being discussed in public debate, and in almost all cases coming to the conclusion that as we will all have become used to the digital world we will no longer want to live without its advantages.
But is this really the case?
Will we meet less with friends?
Will we try fewer experiences?
Will we go out less?
Let’s just imagine that we have the choice of watching a concert of our favourite band live with friends in an open-air setting or friends invite us to participate in a live digital event on Zoom?
For most people, the answer will be in favour of the open-air concert.
Indeed, the human being stands for social cohesion and the ability to empathise. The sense of we – whether in the family, a group or in society – is essential.
People need other people. This is already evident from the fact that we could not survive after birth without contact with other people.
Based on these facts, the assumptions of a total shift of our social life into the digital world seem very daring.
Especially after this crisis, people will look for more personal and direct experiences.
We are convinced that people will yearn for new personal experiences after the restrictions imposed upon them to prevent the spread of the Covid-19 pandemic.
In terms of marketing, we also see an opportunity for brands to differentiate themselves from their competitors through direct actions that take into account the specific needs of all parties in the shopper experience.
Shopper marketing offers a number of different ways to meet this need for advice and guidance as well as for brand visibility and loyalty.
Trying, tasting, smelling, being advised and even having fun are differentiating elements that digital experiences are not very often able to convey.
If you want to get ahead of the curve by marketing to your audience through live experiences once the restrictions ease, do get in touch. We would be happy to discuss with you all the opportunities that are available. We look forward to hearing from you.