The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same brand. It reflects the conscious or unconscious preference of the buyer for an offer compared to those of the competition. Some companies tend to seek to attract new customers rather than establish a lasting relationship ….. read more
Blog
‘Live’ will go on!
Shopper Activation is of course about 1-on-1 contact with people, shoppers, customers and preferably at large scale high-traffic locations, in shops and at fairs and events. That unfortunately is no longer sensible or even possible in the current situation. Which is why most of our jobs in the field have come to a standstill: our ….. read more
Agency meeting in London
Recently, the Directors of all agencies within our international field marketing network met in London for a strategic meeting. As hosts, HIGHJAM invited senior team members from A10 Azafatas, Monsterscore and ST-PROMOTIONS to our London Bridge office to discuss the impact of Brexit and what business decisions needed to be made in order to operate ….. read more
The Evolution of Shopper Marketing
Over the last decade, buyer behaviour has changed dramatically. With the rise of social media, mobile and e-commerce, we see these channels having a direct impact on traditional shopper media. For brands to success, they have to evolve with technological advances, and have the ability to change quickly. Not only with their product but also ….. read more