We are happy to welcome Swiss agency PROMOKANT as the newest member of our international shopper marketing network. PROMOKANT market products simultaneously in both analogue and digital formats, this innovative way of working brings a fresh proposition to the group as we develop the future of shopper marketing in the ever changing retail landscape. PROMOKANT ….. read more
Blog
UK Agency HIGHJAM share their views on Shopper and Promotional Marketing in 2022 and beyond
Life as we know it has changed dramatically since 2019 and the start of the coronavirus pandemic. The retail sector specifically has been hit especially hard. What shoppers now do, and why and when they do it has changed and so brands (and agencies!) need to keep up. Even with signs of an imminent recession ….. read more
Romanian Agency FieldStar: Strong & Successful even in times of crisis
According to recent research, despite increased inflation, people are yet to make any changes in spending habits. Holidays, moving house or purchasing a new car are still of interest to shoppers. This is the reason why a fast regeneration of the economy post pandemic was noticed across Europe, especially in developed countries such as the ….. read more
ISMG Bi-Annual Meeting of Country Representatives. Spring 2022
The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam) Romania (Marian Dimutrescu and Marius Tutunaru – Fieldstar), France (Cyril Gutton – MGS Sales & Marketing), Germany (Birgit Sander and Reinhard Sander – ST-PROMOTIONS), the Netherlands (Arnaud Snippe – Monsterscore) and Spain (Alejandro Mateos – ….. read more
ST-PROMOTIONS your Field Marketing Partner in German speaking countries
In a challenging environment, marked by restrictions due to long-term measures to contain the spread of the coronavirus and, more recently, by uncertainty related to the war in Ukraine, ST-PROMOTIONS has managed to maintain and even strengthen its position in the German market. The promotional agency, which is active in the entire German-speaking region, owes ….. read more
The hybrid shopper – a challenge for shopper marketing agencies
While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as effectively as possible across all of their consumer touchpoint channels. After all, hybrid shoppers act according to their individual life situations, sometimes as online shoppers and then again as offline shoppers who seek direct contact. ….. read more
Shopper Marketing in Belgium and the Netherlands
Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with the Dutch and Belgian economies recovering rapidly. Given the resilience of businesses and employees, government support packages and the successful vaccination campaign, the economy is recovering even faster than expected and has already returned to ….. read more
The International Shopper Marketing Group welcomes Fieldstar from Romania as a new member
The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field marketing network. The BtL agency Fieldstar brings a wealth of knowledge to the network with over 18 years’ experience across Romania, Bulgaria, the Republic of Moldova and Serbia. Fieldstar is one of the most successful ….. read more
Shopper Marketing in Food & Drink Retailers
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are in a time of upheaval. Consumers have never questioned their consumption habits as much as they do today. The pandemic and the resulting discussion about our way of living and consuming is having a noticeable ….. read more
Field marketing as an integral part of the marketing mix
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to increasing sales and the success of retailers. The areas targeted by field marketing are the retailer itself, the immediate surroundings of the store and other public spaces. Any place that has a connection to the ….. read more