PROMOKANT from Zurich joins the International Shopper Marketing Group

We are happy to welcome Swiss agency PROMOKANT as the newest member of our international shopper marketing network. PROMOKANT market products simultaneously in both analogue and digital formats, this innovative way of working brings a fresh proposition to the group as we develop the future of shopper marketing in the ever changing retail landscape. PROMOKANT ….. read more

Romanian Agency FieldStar: Strong & Successful even in times of crisis

According to recent research, despite increased inflation, people are yet to make any changes in spending habits. Holidays, moving house or purchasing a new car are still of interest to shoppers. This is the reason why a fast regeneration of the economy post pandemic was noticed across Europe, especially in developed countries such as the ….. read more

Spain and Shopper Marketing in 2022

As one of the first Spanish companies in the field of POS marketing, the A10 Group are experts in the shopper marketing sector and work closely with their customers to be able to swiftly respond to any changing needs and requirements. The Spanish market, like other European markets, has been and continues to be buffeted ….. read more

ISMG Bi-Annual Meeting of Country Representatives. Spring 2022

The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam) Romania (Marian Dimutrescu and Marius Tutunaru – Fieldstar), France (Cyril Gutton – MGS Sales & Marketing), Germany (Birgit Sander and Reinhard Sander – ST-PROMOTIONS), the Netherlands (Arnaud Snippe – Monsterscore) and Spain (Alejandro Mateos – ….. read more

The hybrid shopper – a challenge for shopper marketing agencies

While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as effectively as possible across all of their consumer touchpoint channels. After all, hybrid shoppers act according to their individual life situations, sometimes as online shoppers and then again as offline shoppers who seek direct contact. ….. read more

Shopper Marketing in Belgium and the Netherlands

Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with the Dutch and Belgian economies recovering rapidly. Given the resilience of businesses and employees, government support packages and the successful vaccination campaign, the economy is recovering even faster than expected and has already returned to ….. read more

Shopper marketing in France

    To give visitors to our website a more accurate impression of all ISMG member agencies, we have identified market insights and trends that are specific to each of our members. In this post we put the spotlight on our French agency, MGS Sales & Marketing in Paris At present, France has one of ….. read more

Guiding buyers with Shopper Marketing

Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order to offer products that potential customers need or want. Most purchase decisions are made once the customer is standing directly in front of the shelf. Therefore, it is essential to develop and apply marketing strategies ….. read more