The Italian market, like other European markets, was and is affected first by the pandemic and then by the war in Ukraine and the resulting changes. However, the Italian economy is performing better than expected in the Eurozone. From January to March 2023, GDP actually rose by 1.8 per cent despite the numerous crises. This ….. read more
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Increasing brand awareness by using shopper marketing
Do you work in retail? If so, you have probably noticed that the term “shopper marketing” is being used more and more lately. But do you know exactly what is meant by it and, above all, what purpose it serves? The term shopper marketing covers various approaches that aim to bring a product closer ….. read more
PROMOKANT from Zurich joins the International Shopper Marketing Group
We are happy to welcome Swiss agency PROMOKANT as the newest member of our international shopper marketing network. PROMOKANT market products simultaneously in both analogue and digital formats, this innovative way of working brings a fresh proposition to the group as we develop the future of shopper marketing in the ever changing retail landscape. PROMOKANT ….. read more
UK Agency HIGHJAM share their views on Shopper and Promotional Marketing in 2022 and beyond
Life as we know it has changed dramatically since 2019 and the start of the coronavirus pandemic. The retail sector specifically has been hit especially hard. What shoppers now do, and why and when they do it has changed and so brands (and agencies!) need to keep up. Even with signs of an imminent recession ….. read more
Romanian Agency FieldStar: Strong & Successful even in times of crisis
According to recent research, despite increased inflation, people are yet to make any changes in spending habits. Holidays, moving house or purchasing a new car are still of interest to shoppers. This is the reason why a fast regeneration of the economy post pandemic was noticed across Europe, especially in developed countries such as the ….. read more
Spain and Shopper Marketing in 2022
As one of the first Spanish companies in the field of POS marketing, the A10 Group are experts in the shopper marketing sector and work closely with their customers to be able to swiftly respond to any changing needs and requirements. The Spanish market, like other European markets, has been and continues to be buffeted ….. read more
ISMG Bi-Annual Meeting of Country Representatives. Spring 2022
The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam) Romania (Marian Dimutrescu and Marius Tutunaru – Fieldstar), France (Cyril Gutton – MGS Sales & Marketing), Germany (Birgit Sander and Reinhard Sander – ST-PROMOTIONS), the Netherlands (Arnaud Snippe – Monsterscore) and Spain (Alejandro Mateos – ….. read more
The hybrid shopper – a challenge for shopper marketing agencies
While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as effectively as possible across all of their consumer touchpoint channels. After all, hybrid shoppers act according to their individual life situations, sometimes as online shoppers and then again as offline shoppers who seek direct contact. ….. read more
Shopper Marketing in Belgium and the Netherlands
Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with the Dutch and Belgian economies recovering rapidly. Given the resilience of businesses and employees, government support packages and the successful vaccination campaign, the economy is recovering even faster than expected and has already returned to ….. read more
Shopper marketing in France
To give visitors to our website a more accurate impression of all ISMG member agencies, we have identified market insights and trends that are specific to each of our members. In this post we put the spotlight on our French agency, MGS Sales & Marketing in Paris At present, France has one of ….. read more