ISMG Bi-Annual Meeting of Country Representatives. Spring 2022

The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam) Romania (Marian Dimutrescu and Marius Tutunaru – Fieldstar), France (Cyril Gutton – MGS Sales & Marketing), Germany (Birgit Sander and Reinhard Sander – ST-PROMOTIONS), the Netherlands (Arnaud Snippe – Monsterscore) and Spain (Alejandro Mateos – ….. read more

ST-PROMOTIONS your Field Marketing Partner in German speaking countries

In a challenging environment, marked by restrictions due to long-term measures to contain the spread of the coronavirus and, more recently, by uncertainty related to the war in Ukraine, ST-PROMOTIONS has managed to maintain and even strengthen its position in the German market. The promotional agency, which is active in the entire German-speaking region, owes ….. read more

The hybrid shopper – a challenge for shopper marketing agencies

While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as effectively as possible across all of their consumer touchpoint channels. After all, hybrid shoppers act according to their individual life situations, sometimes as online shoppers and then again as offline shoppers who seek direct contact. ….. read more

Shopper Marketing in Belgium and the Netherlands

Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with the Dutch and Belgian economies recovering rapidly. Given the resilience of businesses and employees, government support packages and the successful vaccination campaign, the economy is recovering even faster than expected and has already returned to ….. read more

Shopper marketing in France

    To give visitors to our website a more accurate impression of all ISMG member agencies, we have identified market insights and trends that are specific to each of our members. In this post we put the spotlight on our French agency, MGS Sales & Marketing in Paris At present, France has one of ….. read more

Shopper Marketing in Food & Drink Retailers

Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are in a time of upheaval. Consumers have never questioned their consumption habits as much as they do today. The pandemic and the resulting discussion about our way of living and consuming is having a noticeable ….. read more

Marketing in the post-pandemic period

An approach for a positive outlook In the professional world, as in private life, we can consider ourselves fortunate that in the second wave of the Corona pandemic across Europe we can reduce personal contact with the help of the digital world to avoid being completely cut off from both a social and professional life. ….. read more

Guiding buyers with Shopper Marketing

Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order to offer products that potential customers need or want. Most purchase decisions are made once the customer is standing directly in front of the shelf. Therefore, it is essential to develop and apply marketing strategies ….. read more