To give visitors to our website a more accurate impression of all ISMG member agencies, we have identified market insights and trends that are specific to each of our members. In this post we put the spotlight on our French agency, MGS Sales & Marketing in Paris At present, France has one of ….. read more
Blog
Field marketing as an integral part of the marketing mix
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to increasing sales and the success of retailers. The areas targeted by field marketing are the retailer itself, the immediate surroundings of the store and other public spaces. Any place that has a connection to the ….. read more
A network dedicated to implementing multinational shopper marketing campaigns
Globalisation and the internet makes it possible for almost any company to offer and sell its products anywhere in the world; marketing no longer knows any borders. In a globalised and networked world, brands and products can conquer new markets wherever they are and thus gain many new customers. Unfortunately, in reality it is not ….. read more