The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field marketing network. The BtL agency Fieldstar brings a wealth of knowledge to the network with over 18 years’ experience across Romania, Bulgaria, the Republic of Moldova and Serbia. Fieldstar is one of the most successful ….. read more
Blog
Field marketing as an integral part of the marketing mix
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to increasing sales and the success of retailers. The areas targeted by field marketing are the retailer itself, the immediate surroundings of the store and other public spaces. Any place that has a connection to the ….. read more
Marketing in the post-pandemic period
An approach for a positive outlook In the professional world, as in private life, we can consider ourselves fortunate that in the second wave of the Corona pandemic across Europe we can reduce personal contact with the help of the digital world to avoid being completely cut off from both a social and professional life. ….. read more
Creation of brand loyalty through shopper marketing
The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same brand. It reflects the conscious or unconscious preference of the buyer for an offer compared to those of the competition. Some companies tend to seek to attract new customers rather than establish a lasting relationship ….. read more
‘Live’ will go on!
Shopper Activation is of course about 1-on-1 contact with people, shoppers, customers and preferably at large scale high-traffic locations, in shops and at fairs and events. That unfortunately is no longer sensible or even possible in the current situation. Which is why most of our jobs in the field have come to a standstill: our ….. read more
Agency meeting in London
Recently, the Directors of all agencies within our international field marketing network met in London for a strategic meeting. As hosts, HIGHJAM invited senior team members from A10 Azafatas, Monsterscore and ST-PROMOTIONS to our London Bridge office to discuss the impact of Brexit and what business decisions needed to be made in order to operate ….. read more
5 Tips for creating a Shopper Experience
Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription services, consumers have plenty of choices when it comes to where and when they spend their time and money. To stay competitive, you need to give shoppers compelling reasons to purchase in such busy retail ….. read more