Globalisation and the internet makes it possible for almost any company to offer and sell its products anywhere in the world; marketing no longer knows any borders. In a globalised and networked world, brands and products can conquer new markets wherever they are and thus gain many new customers. Unfortunately, in reality it is not ….. read more
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Guiding buyers with Shopper Marketing
Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order to offer products that potential customers need or want. Most purchase decisions are made once the customer is standing directly in front of the shelf. Therefore, it is essential to develop and apply marketing strategies ….. read more
Creation of brand loyalty through shopper marketing
The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same brand. It reflects the conscious or unconscious preference of the buyer for an offer compared to those of the competition. Some companies tend to seek to attract new customers rather than establish a lasting relationship ….. read more
‘Live’ will go on!
Shopper Activation is of course about 1-on-1 contact with people, shoppers, customers and preferably at large scale high-traffic locations, in shops and at fairs and events. That unfortunately is no longer sensible or even possible in the current situation. Which is why most of our jobs in the field have come to a standstill: our ….. read more
Agency meeting in London
Recently, the Directors of all agencies within our international field marketing network met in London for a strategic meeting. As hosts, HIGHJAM invited senior team members from A10 Azafatas, Monsterscore and ST-PROMOTIONS to our London Bridge office to discuss the impact of Brexit and what business decisions needed to be made in order to operate ….. read more
5 Tips for creating a Shopper Experience
Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription services, consumers have plenty of choices when it comes to where and when they spend their time and money. To stay competitive, you need to give shoppers compelling reasons to purchase in such busy retail ….. read more
The Evolution of Shopper Marketing
Over the last decade, buyer behaviour has changed dramatically. With the rise of social media, mobile and e-commerce, we see these channels having a direct impact on traditional shopper media. For brands to success, they have to evolve with technological advances, and have the ability to change quickly. Not only with their product but also ….. read more