Shopper Marketing in Belgium and the Netherlands

Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with the Dutch and Belgian economies recovering rapidly. Given the resilience of businesses and employees, government support packages and the successful vaccination campaign, the economy is recovering even faster than expected and has already returned to ….. read more

Shopper Marketing in Food & Drink Retailers

Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are in a time of upheaval. Consumers have never questioned their consumption habits as much as they do today. The pandemic and the resulting discussion about our way of living and consuming is having a noticeable ….. read more

Marketing in the post-pandemic period

An approach for a positive outlook In the professional world, as in private life, we can consider ourselves fortunate that in the second wave of the Corona pandemic across Europe we can reduce personal contact with the help of the digital world to avoid being completely cut off from both a social and professional life. ….. read more

Guiding buyers with Shopper Marketing

Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order to offer products that potential customers need or want. Most purchase decisions are made once the customer is standing directly in front of the shelf. Therefore, it is essential to develop and apply marketing strategies ….. read more

How brands can face the crisis with shopper marketing

In times of crisis the survival of your brand can be dependent on the decisions you make. In unstable times the effects of market inequalities can become even more significant, as most of the world is currently experiencing with the state of emergency brought by Covid-19. In response to tough infection-control measures many companies have ….. read more

Creation of brand loyalty through shopper marketing

The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same brand. It reflects the conscious or unconscious preference of the buyer for an offer compared to those of the competition. Some companies tend to seek to attract new customers rather than establish a lasting relationship ….. read more

‘Live’ will go on!

Shopper Activation is of course about 1-on-1 contact with people, shoppers, customers and preferably at large scale high-traffic locations, in shops and at fairs and events. That unfortunately is no longer sensible or even possible in the current situation. Which is why most of our jobs in the field have come to a standstill: our ….. read more

5 Tips for creating a Shopper Experience

Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription services, consumers have plenty of choices when it comes to where and when they spend their time and money. To stay competitive, you need to give shoppers compelling reasons to purchase in such busy retail ….. read more

The Evolution of Shopper Marketing

Over the last decade, buyer behaviour has changed dramatically. With the rise of social media, mobile and e-commerce, we see these channels having a direct impact on traditional shopper media. For brands to success, they have to evolve with technological advances, and have the ability to change quickly. Not only with their product but also ….. read more