To give visitors to our website a more accurate impression of all ISMG member agencies, we have identified market insights and trends that are specific to each of our members. In this post we put the spotlight on our French agency, MGS Sales & Marketing in Paris At present, France has one of ….. read more
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The International Shopper Marketing Group welcomes Fieldstar from Romania as a new member
The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field marketing network. The BtL agency Fieldstar brings a wealth of knowledge to the network with over 18 years’ experience across Romania, Bulgaria, the Republic of Moldova and Serbia. Fieldstar is one of the most successful ….. read more
Shopper Marketing in Food & Drink Retailers
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are in a time of upheaval. Consumers have never questioned their consumption habits as much as they do today. The pandemic and the resulting discussion about our way of living and consuming is having a noticeable ….. read more
Field marketing as an integral part of the marketing mix
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to increasing sales and the success of retailers. The areas targeted by field marketing are the retailer itself, the immediate surroundings of the store and other public spaces. Any place that has a connection to the ….. read more
A network dedicated to implementing multinational shopper marketing campaigns
Globalisation and the internet makes it possible for almost any company to offer and sell its products anywhere in the world; marketing no longer knows any borders. In a globalised and networked world, brands and products can conquer new markets wherever they are and thus gain many new customers. Unfortunately, in reality it is not ….. read more
Marketing in the post-pandemic period
An approach for a positive outlook In the professional world, as in private life, we can consider ourselves fortunate that in the second wave of the Corona pandemic across Europe we can reduce personal contact with the help of the digital world to avoid being completely cut off from both a social and professional life. ….. read more
Guiding buyers with Shopper Marketing
Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order to offer products that potential customers need or want. Most purchase decisions are made once the customer is standing directly in front of the shelf. Therefore, it is essential to develop and apply marketing strategies ….. read more
How brands can face the crisis with shopper marketing
In times of crisis the survival of your brand can be dependent on the decisions you make. In unstable times the effects of market inequalities can become even more significant, as most of the world is currently experiencing with the state of emergency brought by Covid-19. In response to tough infection-control measures many companies have ….. read more
Creation of brand loyalty through shopper marketing
The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same brand. It reflects the conscious or unconscious preference of the buyer for an offer compared to those of the competition. Some companies tend to seek to attract new customers rather than establish a lasting relationship ….. read more
‘Live’ will go on!
Shopper Activation is of course about 1-on-1 contact with people, shoppers, customers and preferably at large scale high-traffic locations, in shops and at fairs and events. That unfortunately is no longer sensible or even possible in the current situation. Which is why most of our jobs in the field have come to a standstill: our ….. read more