The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field marketing network. The BtL agency Fieldstar brings a wealth of knowledge to the network with over 18 years’ experience across Romania, Bulgaria, the Republic of Moldova and Serbia. Fieldstar is one of the most successful ….. read more
Blog
Shopper Marketing in Food & Drink Retailers
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are in a time of upheaval. Consumers have never questioned their consumption habits as much as they do today. The pandemic and the resulting discussion about our way of living and consuming is having a noticeable ….. read more
A network dedicated to implementing multinational shopper marketing campaigns
Globalisation and the internet makes it possible for almost any company to offer and sell its products anywhere in the world; marketing no longer knows any borders. In a globalised and networked world, brands and products can conquer new markets wherever they are and thus gain many new customers. Unfortunately, in reality it is not ….. read more
Marketing in the post-pandemic period
An approach for a positive outlook In the professional world, as in private life, we can consider ourselves fortunate that in the second wave of the Corona pandemic across Europe we can reduce personal contact with the help of the digital world to avoid being completely cut off from both a social and professional life. ….. read more
Guiding buyers with Shopper Marketing
Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order to offer products that potential customers need or want. Most purchase decisions are made once the customer is standing directly in front of the shelf. Therefore, it is essential to develop and apply marketing strategies ….. read more
How brands can face the crisis with shopper marketing
In times of crisis the survival of your brand can be dependent on the decisions you make. In unstable times the effects of market inequalities can become even more significant, as most of the world is currently experiencing with the state of emergency brought by Covid-19. In response to tough infection-control measures many companies have ….. read more
Agency meeting in London
Recently, the Directors of all agencies within our international field marketing network met in London for a strategic meeting. As hosts, HIGHJAM invited senior team members from A10 Azafatas, Monsterscore and ST-PROMOTIONS to our London Bridge office to discuss the impact of Brexit and what business decisions needed to be made in order to operate ….. read more
5 Tips for creating a Shopper Experience
Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription services, consumers have plenty of choices when it comes to where and when they spend their time and money. To stay competitive, you need to give shoppers compelling reasons to purchase in such busy retail ….. read more
The Evolution of Shopper Marketing
Over the last decade, buyer behaviour has changed dramatically. With the rise of social media, mobile and e-commerce, we see these channels having a direct impact on traditional shopper media. For brands to success, they have to evolve with technological advances, and have the ability to change quickly. Not only with their product but also ….. read more